Hi,
I'm Guru!
Specializing in GenAI Innovation & Scalable Platforms
Hi, I'm Guru! Lead Product Designer (ex-Amazon) specializing in AI-Native UX & GenAI Commerce. I turn ambiguity into clear strategy, building scalable B2B & B2C platforms that drive measurable impact.
314-550-7732 • liuguru0403@gmail.com
Selected work
About me

Guru Liu
Lead Product Designer @Amazon
I’m a Lead Product Designer with 9+ years of experience (latest 7 years at Amazon) leading end-to-end product design across complex customer journeys and platform systems.
My work spans Generative AI product experiences and unified design systems/patterns, high-consideration shopping journeys, customer support and service workflows, returns and product lifecycle support, omni-channel experiences, and business tools (business/seller/ platforms). I’m strongest when the scope is large and ambiguous: I turn messy inputs into clear strategy, align cross-functional teams, and ship scalable systems with measurable impact.
Guru Liu




