Hi,

👋

👋

I'm Guru!

Specializing in GenAI Innovation & Scalable Platforms

Hi, I'm Guru! Lead Product Designer (ex-Amazon) specializing in AI-Native UX & GenAI Commerce. I turn ambiguity into clear strategy, building scalable B2B & B2C platforms that drive measurable impact.

314-550-7732 • liuguru0403@gmail.com

Selected work

About me

Guru Liu

Lead Product Designer @Amazon

I’m a Lead Product Designer with 9+ years of experience (latest 7 years at Amazon) leading end-to-end product design across complex customer journeys and platform systems.

My work spans Generative AI product experiences and unified design systems/patterns, high-consideration shopping journeys, customer support and service workflows, returns and product lifecycle support, omni-channel experiences, and business tools (business/seller/ platforms). I’m strongest when the scope is large and ambiguous: I turn messy inputs into clear strategy, align cross-functional teams, and ship scalable systems with measurable impact.

Guru Liu

Select this text to see the highlight effect